Tools
The 7B's of Successful iMarketPlace Ads
- Be Specific - Place one item per Ad. Given the way categories work and the iMarketPlace search engine feature, this greatly enhances the possibility that your item will be found and potentially sold. Given that the ads are free*, why not. iMarketPlace classifieds are not the old 'stuff it in for the character count' ads. iMarketPlace's proprietary Ad service is redefining Classifieds.
- Be Categorical - Place your item(s) in multiple, but appropriate categories. For a small upgrade charge you can place a duplicate of your ad in up to 3 categories (2 additional categories). This again increases the possibility of selling your item by having more places your item can be found. (This feature may not be available in all communities. If it is available, it will be listed as an option when you place your ad.)
- Be Outstanding - There are a lot of items for sale inside of iMarketPlace. Differentiate your item and your ad. You can do this by effectively using your ad Title that can be up to 50 characters long - which doesn't take away from your ad text characters. Make sure the title really identifies your item. You can also dress it up with symbols and capitals. But be careful. No one likes a screaming ad. (Online - using all caps is seen as screaming.) You can also make your ad stand out by opting for the Enhanced Ad. This will place your ad toward the top of the ad category and will highlight the title and ad in subtle color. The items that stand out are more possible to be picked out by buyers. Be Outstanding!
- Be Complete - Describe your item in as much detail as appropriate. The more information - the better you can sell your item. Be sure to give important details like make, manufacturer, date build, etc. You can also give a better impression by effectively using applicable modifiers like - excellent (spelled out - really!), like new, etc. You have up to 300* character positions (some characters may take up more than one position, which may reduce your total number of available characters. The ad editor will tell you exactly how many characters you have left to use as you enter your ad), use them effectively. If you need more - you can add up to 200 additional characters for a small upgrade charge to the Enhanced Ad. To be the most complete - a picture is worth a thousand words. For an additional charge you can upload a jpeg digital picture or graphic of your item directly into your ad. Nothing beats a picture. Go ahead. Be complete and sell that item! (The Photo Feature may not be available in all communities. If it is available it will be listed as an option when you place your ad.)
- Be Communicative - It's a proven fact that online classifieds work the best when the potential buyer can instantly communicate with you. Traditionally, this meant you give them a phone number in the ad. Today, iMarketPlace ads give you the option of an additional phone number and contact information space - make use of it. It does not take away from your ad character count. If you have an email account, you can be even more communicative and that much more successful. For a small upgrade charge to the Premium Ad, you can allow a potential buyer to contact you anonymously by email - right at the point that they find you. This option greatly enhances your ad's success by giving the buyer the option to act upon their purchase impulse immediately. Can't beat it. This is just one of the many proprietary features of iMarketPlace that you can put to work to increase your sales.
- Be Careful - The internet is one of the greatest sales tools available today. Unfortunately, the potential evil inherent to human nature can turn even the best things God provides for us - into a risk. For this reason, and for the safety of you and your family, - we strongly urge you to be careful in your ads. A few specific cautions should be noted:
- Do not post children's (under 18 yrs.) names or contact information. Protect your children, our community's next generation.
- Do not post email addresses. This makes you susceptible to email porn and marketing spammers. Use our anonymous email feature.
- Do not post your full name. This presents ID fraud risk. For most Ads, your first name or nickname should be more than sufficient.
- Do not post personal information about yourself or your family.
- Be Courteous - A clean, courteous and gracious ad makes the best marketing approach. iMarketPlace is a family friendly, community oriented classified service. Your ad should not be offensive, immoral or illegal in its content or product. To insure the maintenance of the family friendly environment of iMarketPlace, community management and editors reserve the right to review and reject, at our discretion, any ad submitted that is judged to be profane, vulgar, pornographic, sexually explicit, threatening, inciting to violence, terroristic, racial, off color, immoral, illegal, blasphemous, spammed, non-family friendly, false, misleading or otherwise determined to be illegal advertising or products in accordance with the applicable Federal Trade Commission, Food & Drug Administration, state and federal regulation or statutes. We reserve the right to deny and or delete ads that are deemed inappropriate by community management to the mission, purpose, ethics, morals, and position of the community management. We reserve the right to reject, deny and or delete ads for any reason. Fees paid for rejected or deleted ads will not be refunded.
* Standard iMarketPlace ads are provided free to those within the community service area. Standard iMarketPlace ads placed by those outside the community service area will be charged a small fee for the ad.
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